Same to Fame Workshop: getting off first-base 56 Greek Street, London

HOLD ON TO YOUR PANTALOONS, IT’S TIME TO MAKE YOUR BRAND FAMOUS.

The Same to Fame workshop is designed for brands who know they need to change the game, but don’t know which way to turn. How do they light their fire?

Maybe your biggest competitor has just convinced Tesco to double their listings, or maybe your category has been turned upside down by new technology, or maybe, just maybe, you’re the newest kid on the block and you need to grow pronto.

Regardless of the details, you need help establishing a clear path for growth. Achieving fame as a brand isn’t basking in your 15 minutes. It’s more than just an ego trip – it’s a strategic and powerful way to create exponential growth and long-term demand for your brand.

To sell more, people need to know you exist – so they put you in their basket or add you to their preferred supplier list.

So this workshop is for brands who aren’t household names (yet), you’re not the topdog but you instinctively know you’ve got something different. For those brands, fame is unavoidable and it matters… because it’ll put you on the map.

“I want us to burn brightly, but I need advice on where to start”

This workshop breaks our approach down into a manageable structure, that will leave you feeling energised with a clear and actionable plan to ignite your brand.

Not only that, you’ll leave with a bunch of assets tucked under your arm:

– Briefing templates, including some real-life examples from our more famous campaigns,
– Swipe file, a mahoosive list of game-changing campaigns from brands (old and new) who’ve gone on to be famous. Perfect inspiration,
– Fame guide, our proprietary Fame Guide outlining all the proof points for fame. Perfect for stealing and plonking in your Powerpoint deck,
– CEO letter, a sample letter / email / memo* you can use to convince your CEO of the merits of fame,
– And an actionable plan, that’ll point you in the right direction and get you off first-base.
– That’s an absolute shit-tonne, especially when the workshop costs just £25.

WHAT PREP DO I NEED TO DO IN ADVANCE?

Our first job is to get you thinking. Thinking differently to the current status quo, so you can light a fire. In advance we share questions that will poke and prod you. So you come to the workshop in the right mindset.

Also, bring the most difficult challenge you’re currently grappling with, we’ll do our very best to answer them there and then. So they can stop keeping you up at night!

COME ON, GIVE ME SOME DETAILS MATE? WHO’S IN? HOW LONG? WHAT’S THE STRUCTURE?

It lasts 2.5 hours, the first 10 minutes are the usual pleasantries, and then its pedal to the metal. Get ready to put your thinking cap on. We’ll show you some guiding principles to building fame.

The session will be interactive with several exercises throughout, and we’ll also spend time delving into your specific challenges and questions. Remember you’ll leave with an actionable plan to get off first-base and a whole bunch of assets to help you in the quest for brand fame.

The workshop is limited to just 20 people.

On Greek Street in Soho, London kicking off at 8:30am and wrapping up at 11am. All on 3rd Nov 2022.

We’ll provide tea, coffee and a decent breakfast… because everything is easier when you’re well fed.

Tickets cost £25, which is just to cover the drinks, food and room hire.

WHO’S IN CHARGE?

Run by Paul Mellor (Mellor&Smith’s very own loud mouth), this will be a jam-packed session of inspo and fire starting.

AND THEN WHAT DO WE GET? WHAT DO I DO WITH IT?

You get a playbook, an actionable roadmap for where you need to go, the opportunities in front of you. It’s full of actions you could start implementing tomorrow. Not only that you get a full list of instantly helpful assets, each will help you get off first base and start walking the walk.

PAUL MELLOR

Paul’s main role in life is the direct opposite of a hostage negotiator – convincing others to take risks and start a fire. He started Mellor&Smith in 2009 in the midst of a financial crisis, and has been making many other sensible decisions ever since.

Paul is the MD (Master of Decibels) at Mellor&Smith, he has made advertising for Amazon, Expedia, Paddy Power, Dead Man’s Fingers, Emma Mattresses, Klarna, Mango Bikes and Fat Lad at the Back.

He’s the founder of one of London’s biggest creative event series #takefuckingrisks, co-author of ‘The Bland Book’, partner at Series A and has recently been nominated for 4 BAFTA’s for his film Boiling Point.

TIMINGS

3rd Nov 2022, in Soho, London.

Doors open at 8am, kick-off 8:30am and you’ll be let loose at 11am.

It’s a big one. We’re expecting plenty of coffee.

And of course, you’ll get access to Paul to ask him any questions on the day. Bring your biggest challenge you’re currently grappling with.

So get off your arse… and buy a ticket for you and your miserable boss. Capeesh?