2nd Measuring Patient Engagement Summit Hilton Boston Logan Airport, Boston

Understanding the patient’s perspective is essential to driving the success of clinical trials, accelerating regulatory approvals, and enhancing the patient experience throughout their healthcare journey. Yet, amidst a challenging funding environment, empowered patients rightfully demanding greater involvement in treatment decisions, and regulatory bodies requiring transparent reporting of patient engagement activities, it has become more critical than ever to establish quantitative measures for assessing the impact of these initiatives.

Despite this, a standardized approach to measuring the success of patient engagement strategies has yet to emerge. While patient affairs professionals recognize that meaningful engagement leads to treatments that better align with the needs of patients, the pharmaceutical industry has struggled to clearly demonstrate the value of patient engagement to all stakeholders. To ensure patient engagement remains a cornerstone of healthcare innovation, the industry must adopt a unified framework for measuring its value and impact.