WORKSHOP: UNDERDOGS WHO COULD BE A TOP DOG London, London
Fighting big brands with much deeper pockets?
It feels like you’re fighting with one hand behind your back. The top dog in every category has a huge advantage… not only do they have incumbent status (built up over years,) but they’ve got deeper pockets and everyone (even your Grandma) has heard of them.
Get the know-how to make the kind of changes that’ll have a big impact on your brand and the balance sheet.
Don’t make the same mistakes as your competition.
The top dog isn’t your target; their customers are. Because the best way for a brand to grow is by acquiring new customers.
But the public are sleep-walking, making choices on auto-pilot. Underdogs need to break the public’s go-to choice. And all with less money, people and time.
You can’t outspend your competitors, so out-think them.
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