The 2nd GBA Smart Tourism Forum School of Hotel and Tourism Management, PolyU, Hong Kong

BACKGROUND

The 2nd GBA Smart Tourism Forum aims to bring together leading researchers and key stakeholders in the region. The main purpose is to share and exchange experiences relating to smart tourism research; enhancing connectivity and knowledge. Information exchange about smart tourism between the member cities of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is increasingly vital to fostering mutual collaboration in the development of a smart GBA. Elements of developing a smart tourism destination and the way the new developments and technological innovations support the smart tourism ecosystem will be mainly discussed.

TOPIC

Under the theme of this Forum, the focuses will be placed on the tourism experience topics related to smart tourism and information and communication technologies in both conceptual and technical aspects. We will invite speakers who will share their research and experience on the following themes and extended topics:

Smart Cities and Smart Destinations
Information and Communication Technologies

Applications, Social Media and Digital Marketing (SoCoMo)
Marketing and Branding Smart Tourism Destination
Electronic Distribution for Tourism Products
Data-Driven Market Segmentation in Tourism
Mobile-Based Travel Experience

Traveler’s Privacy Concerns and Online Data Disclosure
Consumer Intelligence and User-Generated-Content
Other topics related to the theme of the Forum

AIM OF THE FORUM

To share insights and experiences for developing the GBA into a smart tourism destination and managing smart tourism experience
To deepen the understandings of travelers’ perceptions of smart tourism destinations
To provide practical solutions for managing the challenges faced by technological development in tourism
To explore new perspectives and trends in smart tourism development in the GBA
To enhance the connectivity and technology spillovers in the GBA

WHO SHOULD ATTEND AND WHY?

We will invite researchers, students, practitioners, and decision makers of all backgrounds to interact and inspire each other on the same platform. Community interest groups, government think tanks, and industry associations will also be invited to participate to share their perspectives on tourist experience enhancement through smart tourism.