Reuters Event: Pharma 2026 CCIB exhibition centre, Barcelona, Barcelona

One foundation. Cross-functional strength. Elevated impact.

For years, the question was: What do we build next? More sophisticated AI. More advanced engagement models. Wider access strategies. Each impressive. Each reaching higher.

Then market winds shifted. New regulations arrived. Suddenly, the question changed: Can our foundations hold?

Walls between functions preventing flexibility. Disconnected data infrastructure fragmenting insights. Inefficiencies becoming liabilities under pressure.