BFCM Prepathon Virtual, Virtual

The BFCM Prepathon by Cloudways is an interactive event tailored to equip businesses, especially e-commerce stores, with the tools and knowledge needed to thrive during the Black Friday and Cyber Monday (BFCM) shopping season. This event features a series of expert-led webinars, workshops, and live Q&A sessions that delve into crucial aspects of website optimization, performance tuning, and conversion rate enhancement.

Participants will gain insights from industry leaders on how to prepare their online stores for the intense traffic surges typically seen during BFCM. The Prepathon covers a wide range of topics, including server management best practices, caching strategies, scaling your infrastructure to meet demand, and leveraging analytics to drive data-informed decisions.

In addition to technical sessions, the BFCM Prepathon also provides marketing strategies focused on maximizing visibility and sales. This includes sessions on effective ad campaigns, email marketing, customer retention tactics, and how to craft compelling offers that resonate with customers.